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Joelle - vintage 1950s wiggle mermaid dress


Size Guide

This is our ultimate vintage dress, perfect for sipping a decadent ice-cream float at a soda bar. Oh-so flattering. Oh-so gorgeous, with divine wiggle-ness! 

Inspired by a gorgeous 1950s pattern, it features a flare bottom with perfectly placed insets for that swishy mermaid appeal. The top is fitted and has darts to flatter all frames. Sleeves fall slightly past the elbow and can be made longer or shorter as you wish. Fabric covered buttons add pizazz to the front and a stylish contrast trim offsets the rounded collar and matching cuffs.

 When you want to feel smart, elegant and graceful, reach into your closet and create a poised look with this gorgeous creation from Heartmycloset.

  • 1950s style wiggle dress
  • Mermaid flare bottom
  • Fabric covered buttons at the front
  • Fitted bodice with darts


Besides some special fabrics like lace and tweed, most of our dresses are made in twill cotton blend (65 cotton 30 polyester and 5 spandex).


Measuring instructions & color selection will be sent after you purchase. Size over 14 we recommend custom made

SIZE CHART for standard sizing (actual product measurements)

-  Bust: around fullest part of bust with bra on

-  Waist: at the smallest part 2-3 inches ABOVE belly button

-  Low hip: around fullest part of bottom (BUM), not hipbones

US 0 2 4 6 8 10 12 14 16 18
EUR 32 34 36 38 40 42 44 46 48 50
Bust cm 79 83 86.5 90 95 99 104 109 114 119
Bust inch 31 32.5 34 35.5 37.5 39 41 43 45 47
Waist cm 63 66 69 73 76 80 84 89 94 99
Waist inch 24.5 26 27 28.5 30 31.5 33 35 37 39
Low hip cm 89 92 94 97 100 105.5 109 114 119 125
Low hip inch 35 36 37 38 39.5 41.5 43 45 47 49

*EUROPEAN customers: you might need to pay customs when receiving the package. We don't know how much it costs depends on each country

Your garment is hand made exclusively for you and will take 3-4 weeks to reach you (make and ship). 

  • Garments are scheduled for production after you have placed your order and we have received payment. 
  • We ship internationally. Please follow the directions on the shopping cart for shipping costs depending on your location. 
If you are not fully satisfied for any reason, we will give you a refund with no questions asked. 
  • Refunds within 15 days of received
  • Please ensure that the garment has not been worn/washed
  • The refund will be processed back to your original payment method.
  • If you have any questions at all, please email me at sales@heartmycloset.net

Customer Reviews

Based on 4 reviews Write a review

Customer Reviews

Based on 4 reviews
Antonette Fritz
I am in love with my custom made Joelle dress!!! It is...

I am in love with my custom made Joelle dress!!! It is BEYOND GORGEOUS and it is truly a dream come true for me to have such an exquisite vintage style dress custom made just for me!!! The version I requested has a tailored, fitted pencil skirt and long sleeves, and it is sewn with such perfection in the most beautiful shade of blue!!! I adore it so much, i am planning to order 2 more custom dresses in the same exact style in different colors!!! Again, this is a dream come true for me -- I am so grateful to Cynthia and her expert staff for providing such a wonderful service in this incredible Etsy shop!!!

Antonette Fritz
I am so thrilled with the 2 custom Joelle dresses I ordered,...

I am so thrilled with the 2 custom Joelle dresses I ordered, in the most gorgeous shades of deep pink and brilliant deep green!!! I now have 3 incredibly gorgeous custom-made Joelle dresses, and having them is a dream come true for me!!! They are sewn with such perfection, with the most gorgeous styling and detailing!!! I am most grateful to Cynthia and her wonderful talented team for making dreams come true in the form of incredibly gorgeous custom dresses!!!

Heather Ratzat
The dress is amazing!! The sewing is exceptional. Thank...

The dress is amazing!! The sewing is exceptional. Thank you for getting it to me so quickly. Beautiful work.

Bradley Nitins
came very quickly, always good quality

came very quickly, always good quality



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